Lincoln Rhetorical Analysis Essays

Lincoln Rhetorical Analysis Essays Lincoln Rhetorical Analysis Essay Lincoln Rhetorical Analysis Essay To ensure the unification and positive future that Lincoln envisions for the country, he abets everyone to unite and make peace. Lincoln also summarizes the civil war and the negative outcomes that they need to overcome through directness, comparisons, parallelism and tone. Lincoln achieves directness by saying there Is less occasion for an extended address than there was at the first, to Introduce his speech. His ability to be direct shows the people it is ostensible that he Is serious about the Importance of unification after the civil war. Lincoln knows that If people elected him president he be willing to listen to anything he says, so If he can be direct to show how serious the situation Is, people will listen and his goal of ensured unification can be achieved. In addition, Lincoln creates parallelism between the two sides by saying one party would rather make war than let the nation survive while the other party would accept war rather than let it parish. Lincoln compares the sentiments of the two parties to point out the mistakes both parties made by not being unified thus regressing his main point of the importance of unification and taking another step towards another tepee towards the future he envisioned. In Lincoln envisioned future, the two will not make the same mistakes over again. That is why he stresses unification by creating parallelism. On the flip side, the president mentioned the similarities both parties shared, including references to the bible and God saying that they read the same bible and pray to the same God. It was strategic of Lincoln to make this reference because he intended to create one nation bound by God with unshakeable unity. Lincoln, palpably, cannot overstress his main point that one of many keys to the positive true of the U. S. As an undivided nation is unification. The overall tone of Lincoln second inaugural address is a serious one. His attitude towards the situation is serious and Lincoln really wants the country to bounce back from the ear and do it in a unified manner. In one last attempt to achieve his main point, Lincoln mentions that It was Gods will for them to unite because if it werent then they still be at war. Ultimately, this serves to show that his country is destined for a new bright future, Just Like he envisioned. Lincoln had a vision for the future of the country. The germane devices he used Like directness, comparisons, parallelism and tone all collaborated towards getting Lincoln main point across; this provides a better opportunity to ensure the amalgamation of the people and reaching Lincoln villas of an affluent nation. By decay Lincoln achieves directness by saying there is less occasion for an extended address than there was at the first, to introduce his speech. His ability to be direct shows the people it is ostensible that he is serious about the importance of unification after the civil war. Lincoln knows that if people elected him president heed be willing to listen to anything he says, so if he can be direct to show how serious the situation is, people will listen and his goal of ensured unification can be In one last attempt to achieve his main point, Lincoln mentions that it was Gods will for them to unite because if it werent then they still be at war. Ultimately, this serves to show that his country is destined for a new bright future, Just like he like directness, comparisons, parallelism and tone all collaborated towards getting amalgamation of the people and reaching Lincoln vision of an affluent nation.

Free Essays on Causes For Violent Crimes

Causes for Violent Crimes The political right believes that the root cause of violent crime is bad genes or bad morals. Not so, says the left. The root cause of violent crime is bad housing or dead-end jobs. I believe that while doing something about the causes of violence surely requires a political ideology, the only way we can determine what those causes are in the first place is to check our ideologies at the door and to try to keep our minds open as wide, and for as long, as we can bear. I realize that this is not easily done but, if you give it a try I think that you will find that violence does not have one root cause. Rather, violence has many tangled roots. Some grow toward the left and some grow toward the right. We have to find the largest ones, whichever way they grow, and only then can we debate how to cut them off. Gary Ross, in his article â€Å"Moving Beyond Blame† (1999), agrees that there are many contributing factors in violence today: These include changing family structure; the breakdown of communities, villages, and neighborhoods; cynicism about government and social institutions; the decrease in a sense of security, job performance, or close personal relationships;the decline of genuine spirituality as an ethical force in the culture; an explosion of information that creates anxiety over one’s worth or abilities; a lack of respect for older people and an over reliance on ‘self’ to find the meaning of life. (pp. 407-408) One main cause for violence is the way families function. Children learn response styles mainly through watching and interacting with the people who care for them frequently. Youth can learn to lead nonviolent lives if they grow and develop in positive, caring, supportive families instead of in families with inconsistent caregiver behavior and examples of antisocial actions. Key factors include: early family and home life; presence of caring father; readiness for parentho... Free Essays on Causes For Violent Crimes Free Essays on Causes For Violent Crimes Causes for Violent Crimes The political right believes that the root cause of violent crime is bad genes or bad morals. Not so, says the left. The root cause of violent crime is bad housing or dead-end jobs. I believe that while doing something about the causes of violence surely requires a political ideology, the only way we can determine what those causes are in the first place is to check our ideologies at the door and to try to keep our minds open as wide, and for as long, as we can bear. I realize that this is not easily done but, if you give it a try I think that you will find that violence does not have one root cause. Rather, violence has many tangled roots. Some grow toward the left and some grow toward the right. We have to find the largest ones, whichever way they grow, and only then can we debate how to cut them off. Gary Ross, in his article â€Å"Moving Beyond Blame† (1999), agrees that there are many contributing factors in violence today: These include changing family structure; the breakdown of communities, villages, and neighborhoods; cynicism about government and social institutions; the decrease in a sense of security, job performance, or close personal relationships;the decline of genuine spirituality as an ethical force in the culture; an explosion of information that creates anxiety over one’s worth or abilities; a lack of respect for older people and an over reliance on ‘self’ to find the meaning of life. (pp. 407-408) One main cause for violence is the way families function. Children learn response styles mainly through watching and interacting with the people who care for them frequently. Youth can learn to lead nonviolent lives if they grow and develop in positive, caring, supportive families instead of in families with inconsistent caregiver behavior and examples of antisocial actions. Key factors include: early family and home life; presence of caring father; readiness for parentho...

Team Diversity Essay Example | Topics and Well Written Essays - 500 words

Team Diversity - Essay Example In the United States, Children grow up with an positive and challenging life where TRY AND TRY AGAIN TILL YOU SUCCEED is the motto because the US territory is WIDE enough for challenges. Some of the supervisors from the other countries looked at the loss during the previous year as proof that normal life is really hard down there because there is literally no elbow room in their place for research & development. To ease the situation, I gave each member a cultural (Schermerhorn, 1997) and historical nutshell report of the cultures and traditions of each country to all members of the meeting. It was explained that based on Appendix A below, the US has a high creativity index. It is recommended that the five step program(Strickland, 19997) be implemented to eliminate mistrust and misunderstanding among the different cultures. Firth, all supervisors are to TEACH the other members of their cultures so work will go smoothly and prevent stereotyping. Second, the cultural structures have to be integrated such as no more male or female job. Third, cultural groups barriers must be broken down so that there is only ONE group of many cultures.

Rime response Essay Example | Topics and Well Written Essays - 750 words

Rime response - Essay Example Also, the racial origin is also found to affect how the criminal justice system is delivered. This paper then discusses these issues in details. The succeeding paragraphs will analyze if indeed there is a difference on how the criminal justice system responds to elite and street crimes and to race. Poverty and Income inequality are believed to be the main reason for street crimes. This belief stems from common sense notions about the effects of poverty on the lives and behaviors of persons: the acute frustrations of being poor and the impact of those frustrations on the choices people make. The idea that poverty causes crime also stems from the perception that most criminals-particularly those in prisons for serious and violent street crimes-come from backgrounds of poverty. Street crimes also involved youth gangs. They "often engage in criminal activities, which to a great extent serve as training for the youth to engage in more crime as adults, thus developing a career of crime" (Margaret L. Andersen). Among the Americans, John Hagan noted that "the young African-American males have a vastly disproportionate risk of encountering the criminal justice system, both as victims and violators. Crime is also a great concern for low-income Hispanic and White Americans" (Hagan). It i s important to know the profile of the doers of street crime so as we will understand the cause of the differnce on the response of the country's criminal justice system. There is also what sociologists tag as white collar crimes. These refer to "criminal activities by persons of high social status" and includes "embezzlement (stealing funds from one's employer), involvement in illegal stock manipulation (insider trading), and a variety of income tax laws including tax evasion" (Margaret L. Andersen). Elite crime has two types: "white-collar crimes" or crimes committed by upper-status individuals during the course of their occupations and "corporate crimes," which are crimes committed by organizations, business and industry. Sociologists believe that "whether it is in the police station, the courts or the prisons, the social factors of race, class and gender are highly influential in the administration of justice in this society. People in the most disadvantaged groups are more likely to be defined and identified as criminal, and having encountered this system of authority, are more likely to be detained or arrested, found guilty and punished " (Margaret L. Andersen). The profiles of those who are involved in street crimes are mostly the poor and the Black Americans. Following the argument above, there can indeed be a difference between how the criminal justice system respond to doers of street crimes against those who commit elite crimes simply because of their race and class status. Street crime offenders will be most likely detained, found guilty and punished. The Influence of Race One of the most controversial issues in criminal justice processing is the possible influence of the racial or ethnic background of the accused-despite the checks and balances built into the system-on the outcome of legal proceedings; these include the crimes he or she is charged with, whether he or she is convicted, and, if convicted, whether he or she will serve a long prison sentence. In light of the gross disparities in imprisonment between whites and African Americans, this is a serious concern. Other sociologists argue that the

Summary Assignment Example | Topics and Well Written Essays - 500 words - 29

Summary - Assignment Example Numbers are more convincing since readers and audiences often focus on profits, losses, savings and costs. The numbers provided ought to be easy, trustworthy and accurate. In addition, the presenter should be able to cite the source of information for reference purposes. Utilization of examples in the presentation helps the audience to remember and visualize the point. Examples enabled the presenter to show the audience, the meaning of the information. Associating the presentation or research to expert opinions lends credibility and authority to any claim. The presenter should remember to cite the expert during presentation of the information. A presenter requires something more than evidence to change the minds of the audience. The presenter has to appeal to common goals and value of the presenter. In business organization for example, the presenter is required to identify common goals and appeal to them in order to convince other employee. The goals of people are often shaped by their values: honesty, loyalty, friendship, fairness and equality. In addition, the presenter should also appeal to the shared values (pg 51). A speaker or presenter should also consider the cultural context when passing information to the audience. This is because; reaction to persuasive appeals can be determined by the values and custom of a certain culture. Understanding the culture of the audience is quite significant as it might differ in people’s willingness to criticize, debate, or express emotions and disagreement. Additionally, cultures may also differ in their attitude towards technology, business, competition as well as the rol e of women at their place of work. Grier (2008, pg 53), states that, ‘primacy of face saving is one of the key values in all cultures. It is the act of preserving an individual’s outward dignity and prestige’. Presenters should ensure they pay attention to situations

American Has Too Many Malls Essay Example for Free

American Has Too Many Malls Essay Many traditional brick-and-mortar retailers are being threatened with economic destruction by their online competition. I’ve had the opportunity to spend some time looking at this issue, and I believe we’re seeing clear signs that the e-commerce revolution is seriously impacting commercial real estate and will continue to do so. Online retailers are relentlessly acquiring success in many retail categories. As a result, many offline businesses are fighting to survive for their economic life. A number of physical retailers have already succumbed to online competition including Circuit City, Borders, CompUSA, Tower Records and Blockbuster. Many other physical businesses are also showing signs of serious economic distress. While many of these large businesses collapsed due to their inability to compete online, The shopping mall is also in danger from the online shopping revolution. Many malls are closing stores by the thousands, and there are few large physical chains opening stores to take their place. The recession in 2008 was the catalyst for bringing down many of these businesses, but competition from online retailers continued the financial difficulties for many offline retailers. The mall business isnt economically healthy either. Most professionals understand that profound changes are afoot. Don Wood, CEO of federal realty investment trust, says there is too much retail supply in this country. The wall street journal reports: green street advisor (forecasts) that 10 percent of the roughly 1,000 large malls in the U. S. will fail within the next 10 years †¦. Thats a conservative estimate. Many mall CEOs predict the failure rate will be higher. I agree with the above perspectives. A report from Co-Star observes that there are more than 200 malls that have vacancy rates of 35 percent or higher. This is a clear marker for shopping center distress. In short, These malls are becoming ghost towns. They are not economically successful now and will only get less so as online business continues to steal retail sales from physical stores. Hundreds of malls will soon need to be repurposed or demolished. Strong malls will stay successful for a while since retailers are willing to pay for foot traffic and customers, but even they stand in the path of the shift of retail spending from offline to online. However, despite the decline of physical commerce, there has been a huge rise in online commerce. If I were thinking of starting a new retail brand right now, I would unquestionably start it online. many very talented entrepreneurs are doing just this. I personally shop at Bonobos for pants, J. Hilburn for sweaters, Ledbury for shirts and Warby Parker for eyeglasses. In the past, these retailers have started in the mall but they now are starting online. This is a trend that will undoubtedly continue. There will clearly be fewer new offline retailers to take the space vacated by the disappearing brick-and-mortar chains. This puts further pressure on malls to try and make money. While doing research for this article, I came across a fascinating website called deadmalls. com. it is a site that chronicles the stories of hundreds of already or soon-to-be dead malls. Unfortunately for mall owners and people who work inside them, the content on deadmalls. com is about to expand substantially. There just are too many malls in America, and this will only get worse.

The Rapid Change Of Information Technology

The Rapid Change Of Information Technology With the rapid change of information technology in twentieth century, internet has become a catalyst for the way people in the world to communicate and sharing or access information speedily. Many businesses also adopted the internet as a means of trading or improving internal processes and more importantly, engage and build relationships with customers. In this paper, the author will analyst the competitive environment and resources for one of the market leading electrical appliances chain stores in Malaysia and propose a information systems strategy plans which suits the company best. 1.2 Companys profile SenHeng Electric (KL) Sdn. Bhd is one of the well known household electrical retailers among few names in the annals of Malaysian retailing business. Founded in 1989 by Lim brother, K.H., K.C., and K.Y., the company has started its business from a tiny consumer electronics half shop set up with stocks worth less than RM30,000.00 to one the largest electrical chain store in Malaysia. Currently, SenHeng has more than 100 stores spread throughout nationwide with 10 distribution centre located in Selangor, Johor, Perak, Terengganu, Penang, Malacca, Sabah and Sarawak. This has assured its customers to enjoy consistent and punctual delivery of all purchased items. 1.3 PESTEL Political Economic Transformation Programme The Economic Transformation Programme (ETP) embraced by Malaysia government in year 2010 is a comprehensive effort to transform Malaysia into a high-income nation by year 2020. It targeted to lift Malaysias gross national income (GNI) per capita from USD6,700.00 or RM23,700 in 2009 to more than USD15,000 or RM48,000 in year 2020. Specific attention has been paid to raise the incomes of the bottom 40 percent of households, with a target of increasing the monthly mean income of this group from RM1,440 in 2009 to RM2,300 in 2015. The prospect of Malaysian retail industries like SenHeng Electric is expected to be positive as consumer spending power will eventually boost by the plan. According to Ecmlibra investment research, total retail sales are forecast to increase by 34 percent to RM123.5bn in 2014 from RM92.3bn in 2010. (http://www.ecmmoney.com/wp-content/uploads/downloads/2010/09/Strategy_100922_A-challenging-road-ahead.pdf) Economic performance Retailer profits have a correlation with the country overall economic performance. After the global economy downturn in 2009, the Malaysian economy experienced a strong resumption of growth in 2010. The growth was driven by robust domestic demand, with strong expansion in private sector activity. For the year as a whole, the overall aggregate domestic demand expanded strongly by 6.3 percent from -0.5 percent in 2009. It was reflected in the strong performance of major consumption indicators such as passenger car sales, retail sales and imports of consumption goods. (http://www.bnm.gov.my/view.php?dbIndex=0website_id=1id=819). According to Bank Negara Malaysia annual report 2010, the Malaysian economy is projected to grow by 5 percent to 6 percent this year. However, inflation hikes which caused by rising prices of food and energy in Malaysia continuous to worry the nation and will likely to affect consumer spending behaviors and trim down purchasing power in household electrical appl iances. Social Consumer Buying Behavior The growing population in Malaysia and steady rise in household disposable income in recent year has permitted them to spend more on luxury goods outpaced on basic items like food. High profile international retailers and the global mass media have also played a hand in shaping consumer buying behavior to chase after high end electrical appliances. This is predominantly true for young and large working-age populations often looking up for better lifestyle are more willing to spend more on high tech home appliances which can save their time from doing home work. Greater access to credit allowed individuals to fund discretionary spending and sometimes squander more than what they have earned. According to Bank Negara Malaysia annual report 2010, in the period between 2000 and 2009, household debt grew at an annual rate of 13.5 percent. (http://www.bnm.gov.my/index.php?ch=109pg=333ac=81yr=2010) Technology Technological innovations encouraged consumer spending in areas like internet services, mobile communication equipment, cable television services and audio visual equipments. The advent of mobile technology is impacting the way retail businesses operate today compared to a decade ago. Urban consumers who armed with smart phones are getting smarter every day. They are able to access information on products, prices and stores anywhere at any time. They can compare price for the same product offered by different retailer shop easily. Retail businesses are able to reach out to their customers instantaneously with tailored information and product offers via mobile broadcasting. 1.3.5 Environmental Global Warming Global warming and climate change continues to be threatening humanity today. The impact of global warming is already being seen around the world. With the world as a whole is pumping out more and more carbon dioxide (CO2) every year, the IPCC has concluded that global temperatures will likely to rise by 1.2 to 6.5 degrees C by end of the century. The increase individual awareness of global warming issue, consumer tend to favor for home appliances which are more eco-friendly, energy saving and with minimal impact on the current environment. (http://thestar.com.my/news/story.asp?file=/2007/9/29/nation/19028575sec=nation) Legal New Credit Card Rules Bank Negara Malaysia has recently announced new measures on credit card application by rising minimum annual income requirements for credit card eligibility from RM18,000 per annum to RM24,000 per annum. Cardholders can only hold credit cards from a maximum of two issuers. For existing cardholders whose outstanding balance which exceeds the maximum credit limit, a grace period of two years given to them to meet the new requirement. The new guidelines are to address concerns over rising household debt in the recent year. (http://www.theasianbanker.com/press-releases/6368). However, with the limited access to credit, the move will trim down the purchasing power of the lower income group and affect the buyer shopping behaviors which ultimately affect retailers business. 1.4 Strength of the Company 1.4.1 Supply Chain Management SenHeng Electric has installed a comprehensive supply chain management system into the day to day operations of its business. This system allows the company to gauge and manage product flow seamlessly. Furthermore, it allows the company to continuously maintain optimum stock of goods within all their outlets. This will ultimately reduces excessive cost on overstocking and eliminate low supply upon consumers demand is rise. The system was designed in the way of centralized order that liked online directly to its suppliers. 1.4.2 Branding Given the long history of the company in household electrical appliances business, SenHeng electrical is a well known branding in Malaysia. The company continues to execute its brand building strategies by creating more streamlined look and feel for all its branches. This new identity spans across the board, its marketing brochures, posters as well as uniform for its employees. With the companys trademark green, these stores are brighter that the usual electrical store. This exercise has given SenHeng electrical a friendlier image and enabled the company to provide more professional service to its customers. Loyalty Card The company has implemented PlusOne loyalty card, a unique plan to reward its customers. The card members of PlusOne are allowed to enjoy extra thirteen months of product warranty as well as thirty percent off on all service or repairing labor costs. In additional to that, those products that purchased by card members will be delivered to their doorstep with no charge. Every purchased item is rewarded with specific points to its member card and these points will be used to redeem for other goods. Fixed price policy and flexible payment scheme To standardize the service standard and eliminate poor experiences by customer in the companys outlet throughout the nation, the company has implemented a fixed price policy and the product offered by its outlets carried the same price. The company has partnership with more than ten major banks for flexible payment methods where customers are allowed to make payment via cash or credit and opt for their preferred installment plan with interest free. Varieties of products To provide conveniences for its consumers and enhancing their shopping experience, the company has offered varieties of electrical products for different brands. It covers home appliances, digital imaging, computer, audio video, office automation and those electrical appliances from bedroom to kitchen. Product testing and demo facilities are provided to its consumers to learn on the products prior to purchase. 2.0 Weaknesses of the Company Consumer is the kind in todays market. In order to retain existing customer and convert them into loyal customer, the company needs to listen and understand their consumer needs. Despite SenHengs effort in providing training to improve the service standard of its employees, however, it is still difficult to manage the service quality standard for all its outlets due to the large number of the outlets spread throughout the nation. Customers feedback is therefore important to the company to gauge the service standard of respective outlet and put in appropriate preventive measure which SenHeng needs to focus on it. Opportunity E-Commerce According to euromoney latest statistic, the internet users in Malaysia have continues to grow from 14 million in 2007 to 17 million in 2011. E-commerce served one of the most popular tools for many organizations to tackle the fierce competition in the market. It will untapped the potential business market segment and increase the sales of their products in a cost effective manners. With the emerge popularity of smart phones, M-commerce becomes another potential channel for business to promote their products or promotion effectively. 2.0 Porter five forces 2.1 Threat of new entrants Currently there are large numbers of small or medium size companies in Malaysian electrical retailing market. Not to include large departmental stores like Giant or Tesco. Thus, the profit margin is rather tiny due to the stiff competition in the market. With the maturity level for electrical retailing business, its very unlikely that new entrants would step in without a new business models. However, in view of the rising internet penetration, online shopping may be the novel trend in Malaysia. With the increase trend for consumer to shop online, online retailer may be one of the threats which will potentially slide off the market share of SenHeng. (http://biz.thestar.com.my/news/story.asp?file=/2009/4/11/business/3620542sec=business) 2.2 Threat supplier bargaining power As there are large numbers of suppliers in the electrical appliances market, thus the bargaining power of supplier is minimal. Furthermore, SenHeng Eletric has established a long history of relationship with its various suppliers. With its well established branding in Malaysian household home appliances and large market share in this retail business segment, supplier would find it difficulty to get the similar buyers like SenHeng Electric to cross selling their products. 2.3 Threat buyer bargaining power In electrical retailing business, prices are sensitive to consumer. The consumer is always looks for the better price for electrical products. As the competition in this industry is stiff, small retailers often offered lower price to sell out the goods during bad season. The selling prices sometime dont even sufficient to cover their delivery cost. Furthermore, easy access to information through internet allows consumer to compare price and products against the companys competitors. Although SenHeng Electric has established a fixed price policy to its outlets to eliminate price bargaining. However, to offer a fair price to its consumer still deems to be the main concern to stay competitive. The company has since 2002 implemented a centralized order management system to manage its stock inventory level which helps the company to reduce its inventory cost. 2.4 Threats of substitutes As most of the competitors in this industry are selling finished products with similar brands of household electrical appliances in the market, thus at a glance, selling price becomes the key consideration factor for consumer to decide where they spend. However, some consumers do take consideration of other aspect like after sales service, product testing, repair service and etc. 2.5 Rivalry among competitor Although SenHeng Electric is one of the largest electrical chain stores in Malaysia, the company still facing stiff competition from its competitor HLK (Chain-Store) Sdn Bhd whom continues to slide the market share of SenHeng Electric. To avoid cutthroat pricing competition and sustain its market present, service differentiation is one of the key areas for the company work on. 3.0 Strategy implication Determined market segmentation is vitally important in every business. Through identify who the actual and potential customers are, the company would able to determine how to position themselves into that specific market segment. Michael Porter has pointed out that combining a market segmentation strategy with a product differentiation strategy is an effective way of matching the firms product strategy (supply side) to the characteristic of the target market segments (demand side). Below table illustrated Porters generic strategies which differentiated into three dimensions (level of differentiation, relative product cost, and scope of target market). The traditional electrical retailing business like Senheng electric and other similar competitors are usually focus on middle income group consumer with age range from 30 to 50 years old. The approach has limit the expansion of the company as there are many of its competitors out there in the market are chasing the same group of consumers. To stay competitive, SenHeng Electric is in need to differentiate themselves from its competitors by improving its services and enhancing customers experiences towards its outlet. Understand its consumers by collecting feedback from them would in turn help the company to look into those areas where they need further improvement. With the economic growth in last two decades and Malaysian government effort in building higher education infrastructure in the country, there are increasing number of young working adults whose earned higher salary income in recent year. Moreover, rising demand in home electrical appliances is foreseeable with the My First Home Scheme launched by Malaysia Prime Minister Datuk Seri Najib Tun Razak recently which has enabled young adults to buy houses costing between one hundred thousand ringgit and 220,000 ringgit with a repayment period of up to thirty years. This is a potential lucrative market segment which SenHeng should untapped into it. As online shopping is becoming popular in Malaysia, E-commerce is an alternate channel for the company to reach out consumer in different market segment. E-commerce eliminates the traditional purchase approach which is time consuming and labor intensive. It helps the company to reduce cost of purchasing transactions and speed delivery. Customers can reach a company via internet for twenty four hours which increase the business competitiveness. This will helps the company to relieve their sales person to take up other important task. Furthermore, it enables the company to collect consumer buying behavior or pattern as all sales orders for individual buyers are traceable. The company can use the data to strategize the marketing or promotion approach accurately. 4.0 Plan/Recommendations In view of the above, the author proposes to enhance the current webpage of SenHeng Electric by engaging its vendor Webz Design and Solution Sdn Bhd. 4.1 Business proposal plan and objectives Below consists of the webpage enhancement needs for the company: To setup a user friendly e-commerce website which inducing internet users to purchase the companys products and services online. To utilize the webpage for marketing and promotion activities run by the company. To increase the professional looks of the company and brand awareness to its potential consumers in the market. To enable online order status checking for the company and its consumer. To conduct consumer survey and served as a channel for consumer to escalate feedback/complaint for its products and services. Objectives: To provide alternate channel where consumers are allowed to place their order anywhere anytime. Customers can trace their order online easily without calling the outlets for assistance. To untapped young adults market where online shopping becoming a common trend in the market. To improve its services through collecting complaint/feedback from its clients. To increase its sales volume by 20 percent from second years onwards after the webpage enhancement. To achieve economic scales of assigning other tasks to its sales people. 4.4 Projected Incremental in Sales Volume 4.5 Business Assumption 4.5.1 Sales volume Assumption make that progressive incremental in sales order which will generate yearly gross revenue of RM100,000.00 starting from the second consecutive year onwards after e-commerce website launched. 4.5.2 Headcount Impact Sales department Assumption makes that no requirement for additional sales staff as customer will perform self online visit to evaluate the products nature and price offered. 5.0 Conclusion In conclusion, consumer buying trends and pattern will undergo significant changes over the next five to ten years. Shopping centers and the entire retail industry will be affected immensely by the increasing number of online shopper. With the broader accessibility of internet and high speed broadband implemented throughout Malaysian nation, embrace in e-commerce is certainly a right business strategy move for traditional retailer in Malaysia. In authors view, online retailing business is foresee to have positive growth continuously in the next fifteen years. Adopting service differentiation approach will eventually help the company to stay competitive and position themselves in better aspect to avoid price war situation. See appendix 1 (http://www.euromonitor.com/malaysia/country-factfile).